Strategic Business Development for a Private Swiss Hospital in the Middle East

This case study illuminates our collaboration with an esteemed Swiss specialized hospital and aims at facilitating strategic expansion across the Middle East, notably in Saudi Arabia, the United Arab Emirates, Qatar, and Kuwait. The overarching goal was to craft a robust roadmap that ensure triumphant business development within this dynamic region.

Central Objectives:

• Market Dynamics Insight: A profound exploration into the distinctive facets of Middle Eastern hospitalization markets, fostering a comprehensive comprehension of the ecosystem.
• Patient Pathway Analysis: A meticulous study of patient behaviors and clinical incentives driving overseas hospitalization, unraveling their distinctive needs.
• International Patient Engagement: Formulation of tailored strategies to augment the inflow of international patients across the Middle East.
• Clinical Services Prioritization by country: strategic alignment of clinical services with the preferences of Middle Eastern patients, amplifying their allure.

Methodology: 

It begins with rigorous data collection and insightful dialogues with key opinion leaders (KOLs). This intricate approach enabled a holistic evaluation of patient pathways, region-specific requirements, and the judicious pricing of procedures, resulting in:

• Quantitative Analysis: A comprehensive analysis of patient volumes in procedures such as knee and hip replacements, cancer treatments (breast, ORL), open-heart surgery (LVAD), and structural heart surgery (TAVR). 

• Centre of Excellence identification: Identification of excellence hubs in each target country, methodically categorized by geography and procedure. 

• KOL Engagement: A meticulously compiled roster of KOLs, meticulously organized by specialization and nation.

 • Procedure Cost Breakdown: A detailed incorporation of procedure costs by country, encompassing DRG coding and tariff considerations.

Elevating Insights and Implementable Recommendations: 

• Market Envisioning: Succinct yet holistic portrayals of healthcare systems and market dynamics in each designated country. 

• Procedural Enlightenment: Comprehensive coding insights, coverage parameters, and associated tariffs for selected procedures in each locale. 

• Global Partnerships: A comparative overview of international hospital collaborations between Middle Eastern and European institutions, illuminating pathways for prospective liaisons. 

• Strategic Blueprint: A well-defined, strategic roadmap underlining optimal approaches for securing business development emphasizing country prioritization. 

• Strategic Roadmap: A meticulously detailed action plan outlining short- and long-term strategies, laying the groundwork for seamless execution.